Bumble Confirms Advertisement Featuring Serena Williams Will Likely Air During SuperBowl

Bumble affirmed that another offer featuring their most recent star partner Serena Williams will debut during the basic 50 % of the SuperBowl.

Relating to AdWeek, Bumble mocked a fresh venture together with the football star, admitting so it would coordinate making use of the SuperBowl, although it was not clear as long as they were about to air an offer during the game, among most-watched annual events inside U.S. (plus one of the most expensive advertisement buys). Bumble has verified their own basic SuperBowl offer will feature Serena Williams as well as their brand-new campaign “golf ball is during Her Court.”

Bumble, a female-friendly matchmaking app, is actually intent on the female-empowerment goal. In the last four years, the brand has debuted offerings that appeal specifically to females, such partnering with Moxy resorts to provide BumbleSpot – verified locations in which Bumble users can fulfill for dates, profession marketing, or possible new relationships – in order to generate safe areas for females.

The advertisement with Williams will function the woman increase to star, “not just as a professional tennis star but as operator, character product, wife and mother,” in accordance with AdWeek. The location was made by a mostly female group and guided by A.V. Rockwell, an award-winning screenwriter and movie director whose work tackles issues on competition and oppression.

The content in the advertising is to convince women to control their own tales, anything Bumble happens to be excited about through the debut of the matchmaking application, giving women the power to help make the first move.

In an intro movie for SuperBowl ad, that’ll air February 3^rd, Bumble provided a glimpse of what to expect.

“We’re surviving in some sort of and culture in which men and women are beginning to see in a different way and beginning to understand that we’re in the same manner powerful and simply as smart and just as experienced and merely since businesslike as almost every other male nowadays,” Williams says at the camera, which then pans to the girl helping a basketball in an empty court. “And now it is advisable to arrive and tell the story the way in which it must be informed.”

AdWeek pointed out that the female-forward Bumble advertisement strategy is actually unusual for a SuperBowl, and is such a male-dominated space, and much more unlikely that a generally female staff would make such a SuperBowl advertisement.

“There are so many women that are eager and eager [to be involved when you look at the Super Bowl], and each girl included [in Bumble’s spot] had plenty love,” Bumble main brand officer Alexandra Williamson told AdWeek.

She proceeded to say: “People will see a special area to Serena when this advertisement goes alive, and that I would feature that to an all-female team concentrating on it.”