Sony Latin Iberia COO Maria Fernandez Made It an individual Goal in order to Mentor Execs Into Stars

Since the COO/manager vice-president out-of Sony Latin Iberia, Maria Fernandez is one of the most strong people in Latin audio. She besides works the fresh functional and you will monetary regions of this new premier Latin songs organization it is plus a musician and you may management-give government just who oversees their unique numerous departments with a notoriously empathetic concept.

Recently, Fernandez’s work is in the lead, as RIAA Honors, which is celebrating Latin sounds this season, launched it absolutely was accepting her because the business executive of the season to possess 2023. Fernandez will be feted during the a service within the Washington, D.C., into the Saturday (Sept. 19) alongside Gloria Estefan (Icon), Emilio Estefan (industry trailblazer), Sebastian Yatra (artist of the season) and agencies Veronica Escobar and Maria Elvira Salazar (policymakers of the season).

Maria Fernandez, EVP/COO away from Sony Musical Latin Iberia on the ‘Latin Hitmaker’ Podcast

An indigenous from Venezuela whom started their particular profession from inside the news, Fernandez are a financing whiz exactly who joined Sony because CFO and rose into score of COO five years back. Their character prolonged during the pandemic whenever she made mentoring and you will degree more youthful executives a central part of her employment and you may a great individual purpose. She today oversees this new proper means of the business as well as of the more businesses, along with financing, anyone feel, technology and you may purchases, in fact it is continuously involved in big musician marketing. And you may before the RIAA Remembers, Fernandez is Billboard’s Manager of Few days.

Right here, Fernandez talks about their own finance background, their own character while the a guide inside her community together with condition regarding Latin sounds around the globe. “It’s a second in history whenever you can demonstrate that Latin tunes is not only one category, in addition to simple fact that i have amazing artisans representing each one of those styles and you will seeing as toward international maps is quite rewarding.”

I do believe We bring to the more strategic, monetary and operational portion this new understanding of artists’ need which how exactly we is also plan out our selves to include the individuals means for the that which you we manage. For-instance, an artist would like to create a far more costly video because he’s an innovative eyes. Of a simply economic standpoint, you will never select a revenue off you to definitely funding while the online streaming of movies won’t make up for the degree of funding. But if you understand why that’s essential this new artist and how they fits into entire approach, besides do you really see the reasoning off what you would like to accomplish, you could sell.

Typically, the latest monetary group ‘s the class you to definitely says no to help you that which you. As there are a struggle involving the creative and economic communities. One thing we’re trying create more info on are create yes both sides know for each and every other’s requires. Incidentally, you might say the same thing whenever we have been speaking of group since the root of the viewpoints within our region are that we have a couple rosters: musicians and employees, therefore have to take proper care of both. You would like movie star team and you may executives to manage movie star music artists.

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I believe you are uncommon where you work often and you may physically that have executives. I can not tell you how often an employer has actually advised me personally, “I am ending up in Maria Fernandez today.” What happens should your mutual demands try not to line-up?

We work with a number of executives and possibly there is certainly a beneficial reason why an employer demands anything because of their musician, however, that need doesn’t invariably fall into line with these needs in that time. But it’s usually [about] learning to make yes we know both whether or not our company Topp 10 beste land romantiske turer is never will be on a single webpage. In my opinion, this is the chatting. How i view it, our company is here to suffice. Our company is here and work out anything convenient, [even] aided by the limits i’ve into the an enterprise and you may and then make sure we go after process.